How is the domain authority checked?
Domain authority can initially appear difficult. Fortunately, it’s very simple to verify the domain authority score of your website. Simply follow to these four actions for this:
- Open a domain authority tool such as Domain Rating from Ahrefs, Majestic’s Site Explorer, or Moz’s free Link Explorer tool.
- Open the search bar and type in your URL.
- Examine the information provided by the tool.
Domain authority: what is it?
The possibility that a website will appear in search engine results is determined by its DA (SERPs). Moz was the first to introduce the metric, although other programs have created comparable authority metrics. The domain authority score of Moz is a number between 0 and 100; higher scores indicate a higher chance of ranking.
A domain authority score often takes into account several variables, such as the quantity and quality of backlinks as well as the number of root domains that link to other domains. You may see how well your domain might rank in the SERPs compared to your competitors based on the resultant score.
What makes domain authority important?
One of the top-ranking variables in SERPs is domain authority. In summary, when it comes to ranking and boosting organic traffic, your website’s domain authority score will assist you in assessing how competitive you are in your area of expertise.
This can help you select keywords carefully to boost search traffic and, ideally, conversions whether they be trial signups, phone calls, or purchases. Let’s take an example where the domain authority score of your website is 56. When competing for a certain keyword against websites with domain authorities ranging from 39 to 47, you can be sure that a well-written blog post or web page will rank well.
It’s crucial to remember that while a domain authority score can indicate achievement, it doesn’t always indicate success. Google does not use statistics, therefore increasing your domain authority will not raise the position of your website in Google search results by default.
Page authority vs domain authority
Before going further into domain authority, it is important to make clear that it is not the same as page authority, another Moz statistic. Page authority is concerned with a single page’s capacity to rank in the search engine results pages, whereas domain authority ranks the strength of a whole domain.
Page authority may assist you in creating a successful digital strategy by pointing out pages that have the most opportunity for development. Because domain authority is a major factor in determining page authority, you must focus on making improvements to your entire site rather than just one particular page.
Three steps for increasing domain authority
By following the three steps listed below, you can increase your domain authority quickly.
- Understand the fundamentals:
First things, ensure your website is configured correctly. This involves developing a mobile-friendly website that is simple to navigate on a phone or tablet, optimizing your on-page content, and ensuring that your website loads quickly. Here are some pointers to get you going:
Internal links are important because they aid in the crawling and indexing of content by search engines like Google. Just make sure the page you’re connecting to appears in your anchor text. Check to see if your website is responsive. Better user experiences and a higher chance of linking to your content are provided by mobile-optimized websites.
Verify how quickly your website loads. High bounce rates on slow sites are a major red flag to Google and other search engines. Several tools are available to check the load speed of your website.
To increase your DA, a thorough SEO audit can show you where you’re falling short.
2. Create excellent backlinks
- High-quality backlinks are paramount in terms of domain authority. Your score will increase with the amount you possess. Our comprehensive post on link building is highly recommended to read. But for the time being, remember these:
- Provide excellent content: Reputable websites will only provide links to your work if it is truly outstanding. Take your time, then, and produce in-depth films, blogs, and other content that surpasses what is currently available online. I promise that the work will be worthwhile.
- Promote your material: Excellent content is insufficient on its own. Promote it to your social media followers and email list to give it a boost. By doing this, you’ll increase the number of people who see your work and increase the likelihood of backlinks.
- Put in place a link-building strategy: Excellent content and a steady marketing plan will set things in motion. But you should also approach link building more proactively. Request links to your website from reputable websites to do this. Just be aware that there are proper and improper methods for doing this, which are discussed in the previously mentioned article on link-building.
• Agree to write guest posts: And last, creating backlinks through guest writing for respectable websites can be rather effective. One possibility is that the content you publish can allow you to include a link to your website. Furthermore, the people who read your guest post might find it interesting, visit your website to see more of your writing, and then link to some of your posts.
3. Cut back on poor-quality backlinks
Links are not made equally. Securing high-quality links and getting rid of low-quality ones are necessary to raise your DA score.
A reliable website provides a high-quality link. A link from the New York Times, for instance, is of a high caliber as the publisher is reputable and well-known. Links originating from spammy, unknown websites are regarded as low quality.
Using a tool like SEMrush, which can help you find backlinks that negatively impact your DA score and backlink profile, is the simplest way to get rid of low-quality links. Once you get the entire list, try to manually remove them or use Google to disavow them.