App Store Optimization (ASO) is a set of practices that aims at increasing the visibility and convertibility of a mobile app’s product page following specific technical requirements of a given marketplace like user preferences and the App Store or Google Play influence app visibility and discoverability.
ASO encompasses a variety of elements, including choosing the right keywords, optimizing the app title, crafting a compelling app description, and selecting relevant screenshots and videos that enhance the user’s experience. The primary goal of ASO is to increase app downloads by optimizing various elements of the app’s listing. It is often referred to as SEO for mobile apps because it involves similar strategies aimed at increasing discoverability and engagement.
WHY IS ASO IMPORTANT?
App store optimization (ASO) is a crucial strategy for any business or developer looking to maximize the visibility and success of their mobile app stores like the Apple App Store and Google Play Store.
- BOOST VISIBILITY: The better your app ranks in search results, the more noticeable it becomes to users.The higher its visibility to users, the greater the chances of discovery.
- COST -EEFICTIVE USER ACQUISITON: ASO is a form of organic marketing, that helps you attract users without relying heavily on paid advertising.
- HIGHER CONVERSION RATE: An optimized app listing can attract more users to download your app.
BENEFITS OF APP STORE OPTIMIZATION(ASO):
1)BETTER USER EXPERIENCE: User feedback and regularly updating the app contribute to improved user experience. This, in turn, boosts ratings and reviews, enhancing the app’s credibility and encouraging more downloads.
2) COST-EFFECTIVE USER ACQUISITION: ASO is a cost-efficient method for acquiring new users organically. Unlike paid advertising which requires continuous investments, a well-executed ASO strategy leads to sustained growth without ongoing costs.
3) LONG-TERM GROWTH: ASO helps to maintain steady growth from time to time. Helps with consistent updates, keyword optimization, and positive user engagement that keeps the app relevant and competitive in the marketplace, ensuring the app’s long-term success.
4) HIGHER DOWNLOAD RATES: Enhances app ranking for relevant keywords, boosting organic download numbers without additional marketing expenses
HOW ASO WORKS?
Keyword Optimization:
- ASO focuses on keywords. Keywords play a crucial role in making app searches easier for users. The main goal is to find relevant and high-traffic keywords that boost app visibility.
- Keyword Research: The right is the main step to search specific apps. Understanding your target audience and terms to use when they search apps that are similar to yours.
- Placement Keyword:
- App title: The most critical element for ASO is title which includes main keyword and is concise.
- Subtitle/ Short Description: Gives brief overview and also includes primary keywords.
- Keyword Field(iOS): It provides a specific field for keywords whereas Google Play Store provides an entire app description for keyword relevance.
- Long Description: An opportunity to naturally include keywords to highlight features and benefits for users when searching apps.
KEY METRICS TO MONITOR IN ASO:
- App Store Ranking: Helps to monitor the rank of your primary keywords.
- Conversion Rate: Tracking the percentage of users who download the app after viewing the app page.
- Download Volume: To understand how the app performs compared to competitors.
- User Retentions Rate: Measuring how many users continuously use an app over time.
TOOLS FOR AOS:
- App Annie: Helps to provide analytics and insights into app performance.
- Sensor Tower: Helps with keyword research and competitive analysis.
- Mobile Action: Provides tools for optimizing keywords and tracking rankings.
- AppTweak: ASO tool for keyword optimization and performance analysis.
BEST PRACTICES FOR AOS:
- Regularly Update Keywords: Keep monitoring and updating your keywords to stay relevant.
- A/B Test Elements: Experiment with icons, screenshots, and descriptions to see what works best.
- Encourage User Reviews: Positive reviews to improve your app’s ranking also build trust with users and app prompts to request all users to submit their feedback.
- Monitor Competitors: Keep an eye on competing apps to understand their keyword strategy and identify opportunities for improvement.
CONCLUSION:
DigiVik Business Solution, a leading firm in Pune specializing in ASO, is here to help. Our expert team understands the nuances of ASO and can tailor a strategy to meet your app’s specific needs, ensuring it ranks higher and attracts more users. Navigating the world of App Store Optimization can be daunting, but with the right strategy, your app can achieve top rankings and attract a steady stream of users. At DigiVik Business Solution, a leading ASO firm in Pune, we specialize in helping apps gain the visibility they deserve.